tag:blogger.com,1999:blog-4508515983039535869.post7351589859981270921..comments2023-10-23T06:48:35.135-07:00Comments on Hip Hop Law: Has Burger King Gone Too Far with Spongebob "Square Butts" Commercial?HipHopLaw.comhttp://www.blogger.com/profile/10805407660957118078noreply@blogger.comBlogger17125tag:blogger.com,1999:blog-4508515983039535869.post-6096806617887866872011-08-23T08:41:20.314-07:002011-08-23T08:41:20.314-07:00Very nice for kids I love spongebob.Very nice for kids I love spongebob.exotic shoeshttp://www.mensusa.com/tools.aspx?id=290noreply@blogger.comtag:blogger.com,1999:blog-4508515983039535869.post-76249491235346233772009-05-04T15:17:00.000-07:002009-05-04T15:17:00.000-07:00The fact that this commercial was originally aired...The fact that this commercial was originally aired during Saturday morning cartoon shows (Madagascar) reveals the true of intent of Burger King. Not until the public outrage did the fast food giant change the times the commercial would be shown. Trying to advertise to 30 year olds? Laughable.Stonestreetnoreply@blogger.comtag:blogger.com,1999:blog-4508515983039535869.post-86714250564553956172009-04-22T13:37:00.000-07:002009-04-22T13:37:00.000-07:00Thanks for the YouTube Videos and Links. I didn't...Thanks for the YouTube Videos and Links. I didn't realize how many questionable commercials and advertisements BK has had within the last two years.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4508515983039535869.post-52738058292520201032009-04-22T11:28:00.000-07:002009-04-22T11:28:00.000-07:00Here are the links I promised.
Burger King Texica...Here are the links I promised.<br /><br />Burger King Texican Whopper Commercial<br />http://www.youtube.com/watch?v=CwpNQWrD8PY<br /><br />Whopper Virgins Commercial<br />http://www.youtube.com/watch?v=Lv1iNgioMgY<br /><br />Full Length Whopper Virgins Documentary<br />http://www.youtube.com/watch?v=Apte_wCDr9Q<br /><br />Whopper Facebook Sacrifice<br />http://www.facebook.com/apps/application.php?id=33988778285<br /><br />http://www.whoppersacrifice.com/Alvin C. Hathaway Jr.http://www.linkedin.com/pub/dir/alvin/hathawaynoreply@blogger.comtag:blogger.com,1999:blog-4508515983039535869.post-12176361090865044162009-04-22T11:27:00.000-07:002009-04-22T11:27:00.000-07:00This comment has been removed by the author.HipHopLaw.comhttps://www.blogger.com/profile/10805407660957118078noreply@blogger.comtag:blogger.com,1999:blog-4508515983039535869.post-25435057650293112562009-04-22T07:40:00.000-07:002009-04-22T07:40:00.000-07:00Samquilla, I think you hit the BK commercial major...Samquilla, I think you hit the BK commercial major issue on the head. It is not that the commercial is the worst thing to ever be shown on TV, because as you pointed out there are arguably worst commercials for kids.<br /><br />I think BK's problem is that they had too many red flags which put it in the controversial category, (ex. song about butts, mature lyrics, use of a beloved cartoon character, involves a kids meal, etc.)<br /><br />But I have to admit I found the commercial pretty funny as well and catchy. BK's "i like squarebutts" song version has been stuck in my head since I wrote the article.Alvin C. Hathaway Jr.http://www.linkedin.com/pub/dir/alvin/hathawaynoreply@blogger.comtag:blogger.com,1999:blog-4508515983039535869.post-25830721773071206322009-04-22T07:29:00.000-07:002009-04-22T07:29:00.000-07:00Nick, JMassuda thanks for posting.
Another point ...Nick, JMassuda thanks for posting.<br /><br />Another point to note is that BK has been known for making controversial, over the edge commercials. A couple come to mind. BK had a commercial, I believe last year, called "Whopper Virgins." A BK rep went around to remote parts of the world and did a taste test with the Whopper and BigMac. The commercial received some negative feedback.<br /><br />BK had another advertisement, where they offered to give a free Whopper to anyone that deleted 10 of their Facebook friends. That advertisement got pulled early due to pressure from Facebook.<br /><br />Recently, I was reading about a BK commercial played in Europe that was pulled off air. The commercial was advertising a Spicy Texas Burger. The basic plot was that a Texas cowboy put needed a roommate, so he put an ad in the newspaper. A short muscular Mexican wrestler comes to his home to fill the roommate spot. The commercial then shows the two living together; they both use there strengths to help each other out. The problem the Mexican stereotype portrayed in the commercial, and the Mexican wrestler was wearing the Mexican flag around his neck. <br /><br />If that is not bad enough the commercial ends something like, "A taste of Texas with a little spicy Mexican."<br /><br />I will search for those three ads and post them.Alvin C. Hathaway Jr.http://www.linkedin.com/pub/dir/alvin/hathawaynoreply@blogger.comtag:blogger.com,1999:blog-4508515983039535869.post-10706796792899076022009-04-22T07:17:00.000-07:002009-04-22T07:17:00.000-07:00Stonestreet, thanks for the comment. I think you ...Stonestreet, thanks for the comment. I think you might be on to something with BK's advertising formula. I really have bounced back and forth trying to decide whether BK really wanted to advertise the commercial to adults or children. <br /><br />My best guess is that they were targeting 25-35 year old adults with small children. In hopes that the adults would find the commercial funny and as a result take their kids to BK. The kids will love the Spongebob stuff and everyone is happy. That's just my best guess.Alvin C. Hathaway Jr.http://www.linkedin.com/pub/dir/alvin/hathawaynoreply@blogger.comtag:blogger.com,1999:blog-4508515983039535869.post-67671614957412314092009-04-21T14:47:00.000-07:002009-04-21T14:47:00.000-07:00I know I'm supposed to think this ad is totally ov...I know I'm supposed to think this ad is totally over the line, but I just can't help but find it hilarious. I also don't think it's aimed at kids, though I guess it's inevitable that kids will see it. I think it's aimed at people my age (30ish) with kids.<br /><br />I don't think it's worse than a lot of horrible beer and shaving/axe ads that kids will see if they're watching sports with their parents. Perhaps it should have been confined to viral internet campaign rather than actually shown on television.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4508515983039535869.post-32022179106536266802009-04-21T08:05:00.000-07:002009-04-21T08:05:00.000-07:00I am so glad I ran across this blog, what a great ...I am so glad I ran across this blog, what a great article. I agree with Nick's comment, this commercial doesn't get the call to action across to the consumer. I had no idea what it was a BK commercial for until the brief ending. BK can learn a lot from the McD's chicken nugget commercial, that was pretty clear it was about the nuggets.JMassudahttp://www.sportsmktgrevolution.comnoreply@blogger.comtag:blogger.com,1999:blog-4508515983039535869.post-55643760150521100832009-04-20T11:23:00.000-07:002009-04-20T11:23:00.000-07:00I'll offer a basic criticism.
The commercial is ...I'll offer a basic criticism. <br /><br />The commercial is disorganized and at the end of the commercial I don't know if I should be buying a BK burger, a Sponge Bob DVD, or a Sir-Mix-A-Lot tape. I think the ad gurus at BK erred here. My guess is we'll see it off the air shortly, on the order of the Jerry Seinfeld-Bill Gates Microsoft commercials. <br /><br />I come from a public affairs/government affairs background and I can't imagine this commercial ever getting off the ground. <br /><br />Maybe BK puts as little time into producing good food as it does into making appealing commercials.Nick J. Sciullohttp://ssrn.com/author=981024noreply@blogger.comtag:blogger.com,1999:blog-4508515983039535869.post-36386105119316802032009-04-19T10:12:00.000-07:002009-04-19T10:12:00.000-07:00appealing to adults with sir-mix-a-lot and appeali...appealing to adults with sir-mix-a-lot and appealing to kids with a separate spongebob commercial to be shown on nickolodean seems suspect to me. some advertising executive somewhere had to approve this commercial as appropriate. and undoubtedly, children would see a commercial wih the king fixating on the "square butts" of a number of women shaking them for the camera. really?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4508515983039535869.post-63465032501253656092009-04-18T06:06:00.000-07:002009-04-18T06:06:00.000-07:00Creativity is one thing. Decadence is another. Wha...Creativity is one thing. Decadence is another. What happened to uplift and an appeal to our higher nature? BK's appeal is to our worst self. Critical analysis of what is occuring in our society is a unique gift that Alvin is displaying. Continue to critique, it makes us think!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4508515983039535869.post-11063914951895040032009-04-17T23:47:00.000-07:002009-04-17T23:47:00.000-07:00i found the commercial odd. i always think the ad...i found the commercial odd. i always think the ads with "the king" in them are strange. but it did take me back to the 1990s and sir-mix-a-lot. while only remembered for "baby got back" sir-mix-a-lot had a number of creative releases prior to this smash.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4508515983039535869.post-68099374749696777012009-04-17T10:14:00.000-07:002009-04-17T10:14:00.000-07:00Excellent post Alvin. This commercial would be jus...Excellent post Alvin. This commercial would be just fine in my book if not for the fact that it markets kids meals at the end. <br /><br />Still, I have to admit that I cracked up upon seeing it for the first time. BK has by far the funniest commericals of any fast food chain.Brian Welchhttps://www.blogger.com/profile/16997797952370688186noreply@blogger.comtag:blogger.com,1999:blog-4508515983039535869.post-50120151151059696292009-04-17T08:58:00.000-07:002009-04-17T08:58:00.000-07:00Alvin this is a great article. I was actually havi...Alvin this is a great article. I was actually having a conversation about this commercial yesterday. And I think BK went too far with this one. I don't even like the idea of using a sqaure butt to sell food. But BK really went to far when they had Sir Mix Alot saying "Booty is Booty". The commercial definitely didnt make me want to go to BK...and I definitely wouldn't go with my kids.<br /><br />FYI: Keep the articles coming Alvin...you always have great ones!!!!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4508515983039535869.post-61857904507882755462009-04-17T07:43:00.000-07:002009-04-17T07:43:00.000-07:00With lines like "been known to rock a thong" and "...With lines like "been known to rock a thong" and "we keep it grungy," it is difficult to understand who the target audience is for this commercial. I think it is pretty clear that a 40 year old adult would be confused by the ad. That being said, the target audience must be children because of the overt use of Spongebob throughout the entire commercial. Singing about thongs and booty is an odd approach to use when selling kid's meals to children. <br /><br />Everyone will be glad to know that I found the BK advertising formula. This should help explain a lot:<br /><br />Sexual innuendo + outdated rap song + Spongebob = perfect way to sell garbage food to kids <br /><br />On a lighter note, I find it pretty funny that the original song glorified large butts and BK decided it was a good idea to sell its fattening food with this tune. Good work BK.Stonestreetnoreply@blogger.com