Wednesday, July 27, 2011
When these rappers (and other musicians) finally sign with a record label, their fans are already locked in. Curren$y has a virtual community that follows him. Lil B drops dozens of songs and videos on MySpace. Khalifa’s hit song, Black and Yellow, is used as a rallying cry for the Pittsburgh Steelers (and any sports team with similar colors). In particular, Khalifa’s scheduled performances are a testament to the power of the viral world. When rappers combine their talents with the internet, it is easy to understanding how the internet is democratizing rap.
Tuesday, July 12, 2011
Using the concept of intersectionality, this rhetorical analysis combines feminist and critical cultural theories to explore the meanings of the ―independent woman‖ in the lyrics and respective videos of male and female rappers. Findings indicate both groups use misogynistic language to describe women and juxtapose images of independence with material wealth. However, male rappers are more likely to include messages of beautiful, overachieving women paired with average men while female rappers focus on their own sexual prowess. Also worth noting is while male rappers highlight domestic skills such as cooking and cleaning, female rappers do not mention them at all. Based on viewer feedback, it appears very few viewers explore the true meaning of independence and relationships. This study is of significance because rap music is a large part of popular culture that scholars must continuously analyze for new messages and meanings.