Using the concept of intersectionality, this rhetorical analysis combines feminist and critical cultural theories to explore the meanings of the ―independent woman‖ in the lyrics and respective videos of male and female rappers. Findings indicate both groups use misogynistic language to describe women and juxtapose images of independence with material wealth. However, male rappers are more likely to include messages of beautiful, overachieving women paired with average men while female rappers focus on their own sexual prowess. Also worth noting is while male rappers highlight domestic skills such as cooking and cleaning, female rappers do not mention them at all. Based on viewer feedback, it appears very few viewers explore the true meaning of independence and relationships. This study is of significance because rap music is a large part of popular culture that scholars must continuously analyze for new messages and meanings.
Tuesday, July 12, 2011
Mia Moody has published, "A rhetorical analysis of the meaning of the "independent woman" in the lyrics and videos of male and female rappers" in the 13.1 American Communication Journal 43-58 (Spring 2011). It's worth a read for those interested in hip-hop and feminism.
The abstract is here: